The Real Deal: A Crash Course in Digital Marketing

The Real Deal: A Crash Course in Digital Marketing


May 18, 2017 07:00 PM - May 18, 2017 09:00 PM
LATTICE80, #08-01, 80 Robinson Road, Singapore, 068898


So you know the importance of a well-thought-out digital marketing strategy in today’s business –  but how do you actually execute it? Whether you’re starting from scratch and wondering how to launch a holistic strategy for maximum ROI – or customizing cost-efficient ways to plug gap, this is your chance to deep-drive into the basics of digital marketing!

Learning Points

  • Digital Marketing Platforms & Channels – Differentiating and understanding the functions and audiences of the various digital marketing platforms


  • SEM (Search Engine Marketing) – Understanding how Google ranks and how to top the list, Analyzing your consumer’s online purchasing behaviour, Gleaning inisghts on what exactly consumers key into their search engines


  • Well-Designed Websites – Designing an attractive website that effectively articulates to your customers why they should choose you, Understanding layouts that enable you to capture not just views, but new leads within minimal time


  • SEO (Search Engine Optimization) – Creating content that is SEO-optimised, Leveraging and analyzing your link data to enhance and assess your popularity, Busting myths: when is outsourcing to a professional necessary?


  • Social Media Strategy – Getting consumers sharing your content on their newsfeeds easily and effectively, Ensuring brand consistency across your channels

Learning Points

Co-founder, LadyBoss.Asia
Founder, Cavenagh Collective