Entrepreneur

So you know the importance of a well-thought-out digital marketing strategy in today's business -  but how do you actually execute it? Whether you're starting from scratch and wondering how to launch a holistic strategy for maximum ROI - or customizing cost-efficient ways to plug gap, this is your chance to deep-drive into the basics of digital marketing!

Silicon Valley tech startups are still posting massive valuations – despite the fact that many of them run at a loss. How does this make sense? Is this all a bubble? Is there method behind the madness? And most importantly – how can YOUR business survive and thrive, even if the rules of the game seem to have changed completely?

Digital marketing is a concept that has been around for awhile – but how is it really relevant to you? Perhaps you’ve invested thousands of dollars on ad buys, agencies and ‘marketing experts’ – but inquiries aren’t exactly starting to pour in. To what extent do you have to ‘raise awareness’ before it actually starts to pay off in terms of actual leads?

Thinking about taking the plunge with no prior experience? Wondering how to rise from fresh grad? Struggling to push boundaries in a male-dominated industry? Find out how to stick by your passion in the face of naysayers!...